Some of the technology behind building and maintaining a website can be overwhelming. The options are endless, however, there are a few basic considerations when you start down the website path. And if there’s one recurring “horror story” I see as a website designer, it’s the author or entrepreneur who is essentially held hostage by…
This Post is Part of the Series: DIY Website Blind Spots, a series that helps uncover the small (but important) things that may be holding your website back. Whether you built it yourself or you’re the one keeping it running, these tips can help you catch problems early and fix them fast. You launched your…
When it comes to building or managing your website, I know the options can feel endless and overwhelming. Your choices range from large agencies to freelancers and everything in between. There’s DIY tools, AI options, and platforms that market themselves as user-friendly for everyone. But if you’re looking for a blend of expertise, ease, and…
As a website designer, I always strive to provide the most value to my clients while maintaining a sustainable business model myself. One area where this balance is often misunderstood is the use of premium licenses for plugins and themes. While it might seem generous to include the use of license keys as a courtesy…
Like it or not, an online presence is super-important when it comes to capturing your reader’s attention and cementing your position as a leading figure in your area of expertise. Even for authors targeting the most traditional readers, effective digital marketing strategies are now essential for creating awareness for your author brand and building meaningful…
You’ve probably noticed that simplicity is one of the cornerstones of my business. I believe we get overwhelmed when things are too complicated. I love white space. I love clean, beautiful design. But today, I want to talk about the side of your website that isn’t client-facing — your WordPress dashboard. A clean website is…
A few months ago we talked about how much your business is worth to you. I’m going to ask you again…no, beg you…please stop thinking about the dollar signs in areas of your business where critical thinking skills matter. Over the last few days, I’ve gotten a few emails from a friend and colleague who…
I am all about finding low cost and free services to run my business, but not at the expense of my business. One area I feel very strongly about spending money on is support. I see a lot of articles about hiring support teams. I always hesitate to read the articles because it can be…
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