Blog
Tips & Strategies for Building Better Websites
Latest Post
Website Backups Aren’t Enough: Can You Actually Restore Your Site?
Last week, I made one of those mistakes that instantly makes your stomach drop. I was cleaning up a WordPress website and removing an old user account. It was a routine task, one I’ve done hundreds of times before. But this time, I clicked the wrong option. Instead …
The Nonfiction Authors Email List: Why It’s Your Most Valuable Platform and How to Start One
Many nonfiction authors know they “should” start an email list, but months, or even years, pass before they actually begin. The reality is, many …
What Should a Nonfiction Author Website Actually Include?
Not all nonfiction authors are the same, and neither are their websites. A CEO sharing leadership frameworks has different goals than a memoirist writing …
Plant the Seeds Before the Season: Why Authors Should Build Their Website Before the Book Launch
Around this time every year, someone starts to plant seeds. Tiny trays. Grow lights. Labels stuck in the soil. These seeds will become plants …
You Own Your Business. Own Your Assets.
Some of the technology behind building and maintaining a website can be overwhelming. The options are endless, however, there are a few basic considerations …
Think Your Site’s Too Small to Hack? You Still Need Security & Backups
When you think about your website, you probably focus a lot on how it looks. But behind the scenes, there’s a lot happening that …
Protect Your Business: The Legal Pages You Can’t Afford to Skip
It’s not the “fun” part of building a website. It’s not creative. It’s not visual. But it is important. I’m talking about your legal …
Fix Your Slow Website: A Guide to Optimizing Images
Images make your website beautiful. But if you’re uploading photos or images straight from your phone or from the marketplace where you bought them …
Design Without Direction is Costing You Leads
You built your website. Maybe you used a template. You added your branding, included some text, and a contact form. It looks pretty good. …
From Visitors to Fans: Engaging Your Author Website Audience
In a previous post, I explored the question of who is actually visiting your author website. Understanding your audience, whether they’re readers, event organizers, …
The Importance of Ongoing Website Care
You launched your website. That’s a huge achievement, and you should be super-proud of it! You check it off your to-do list and move …
Why Your Contact Form Is not Sending
Why your WordPress contact form is not sending You built a beautiful website. You added a contact form. You even tested it once… and …
Why Working with a Solo-Run Studio Might Be the Best Decision You Make for Your Next Website Project
When it comes to building or managing your website, I know the options can feel endless and overwhelming. Your choices range from large agencies …
New Website or Design Refresh? How to Know What’s Right for Your Business.
The thought of building a new website can be exciting, but it’s easy to get caught up in that excitement without evaluating if you …
Who’s Really Visiting Your Author Website (and What They’re Looking For)
If you’re a non-fiction author considering a website, it’s important to understand that your audience will vary depending on your niche, goals, and how …
Curb Appeal, Websites, and the Overwhelming Blank Slate
I moved to a new house in November and the outside of the house and the lot is literally a blank slate. Every time …
Why Premium Licenses Are Reserved for Clients on Website Management Plans
As a website designer, I always strive to provide the most value to my clients while maintaining a sustainable business model myself. One area …
5 Must-Haves for Your Author Website Homepage
Your author website homepage is like your digital “front door”. A lot of times, it’s the first impression people have of you and your …
Building Your Author Community: Digital Techniques to Build an Author Brand That Precedes You
In today’s digital age, your success as an author extends far beyond the pages of your books. Building a strong online community is now …
Finding Your Own Way: A Routine That Works for You
As we approach the holidays and look ahead to 2025, I’ve been reflecting on routines and realizing something important: my routine can, and should, …
Struggling to Command Attention Online? Here’s Why SEO for Authors and Public Speakers Matters
Since fighting the challenges of digital innovation won’t get you anywhere, it’s time to get strategic. How can you make the most of what …
Effective Web Design for Authors & Public Speakers: 5 Signs Your Website Needs an Overhaul
There’s no doubt that having a professional and engaging website is crucial for authors, speakers, and workshop leaders. Your website is no longer just …
Digital Marketing for Authors: A Step-By-Step Guide to Taking Your Author Voice Online
Like it or not, an online presence is super-important when it comes to capturing your reader’s attention and cementing your position as a leading …
The Power of Personal Branding for Writers: 4 Innovative Ways Non-Fiction Authors Can Stand Out Online
In the era of self-publishing and the growing significance of online platforms for book discovery, online marketing has become a valuable tool for authors. …
Effective Web Design for Authors: 4 Ways a Great Website Can Boost More Than Just Your Book Sales
Your author website is more than just a digital space for directing your readers to sales outlets or publishing details of new releases. It’s …