Many nonfiction authors know they “should” start an email list, but months, or even years, pass before they actually begin. The reality is, many of the reasons we don’t start are because we don’t see the value, think it’s too complicated, or just don’t have the time. While those are valid points, I’m going to…
Around this time every year, someone starts to plant seeds. Tiny trays. Grow lights. Labels stuck in the soil. These seeds will become plants that I won’t put in the ground until sometime in mid- to late-May. These flowers and vegetables will be harvested weeks or months later. You don’t plant the garden during the…
In a previous post, I explored the question of who is actually visiting your author website. Understanding your audience, whether they’re readers, event organizers, or potential clients, is the first step. But what comes next? The real magic happens when a casual visit turns into a genuine connection. And that comes down to one thing:…
In today’s digital age, your success as an author extends far beyond the pages of your books. Building a strong online community is now essential to establish yourself as an influential figure, connect with your readers on a deeper level, and attract opportunities for collaboration and promotion. So how can you build the kind of…
Since fighting the challenges of digital innovation won’t get you anywhere, it’s time to get strategic. How can you make the most of what digital solutions can do for your online visibility as an author or speaker? Nobody ever said that standing out in the digital age was easy. But luckily for you, it is…
Like it or not, an online presence is super-important when it comes to capturing your reader’s attention and cementing your position as a leading figure in your area of expertise. Even for authors targeting the most traditional readers, effective digital marketing strategies are now essential for creating awareness for your author brand and building meaningful…
In the era of self-publishing and the growing significance of online platforms for book discovery, online marketing has become a valuable tool for authors. When it comes to showcasing your personal brand as a non-fiction author, you can set yourself apart from the competition with a strategic, creative, and personalized approach to your online presence….
As an author, you’ve poured your heart and soul into getting your non-fiction book written and published. But your passion goes so much deeper than words on the page. Maybe you want to teach workshops around the concepts in your book. Maybe you dream of being on the stage helping larger numbers of people benefit…