Strategic groundwork for nonfiction authors building a website with intention, from structure and positioning to long-term platform clarity.
Not all nonfiction authors are the same, and neither are their websites. A CEO sharing leadership frameworks has different goals than a memoirist writing to help others navigate grief or recovery. But here’s what they have in common: both need a website that does more than display a book cover. A nonfiction author website isn’t…
Around this time every year, someone starts to plant seeds. Tiny trays. Grow lights. Labels stuck in the soil. These seeds will become plants that I won’t put in the ground until sometime in mid- to late-May. These flowers and vegetables will be harvested weeks or months later. You don’t plant the garden during the…
Some of the technology behind building and maintaining a website can be overwhelming. The options are endless, however, there are a few basic considerations when you start down the website path. And if there’s one recurring “horror story” I see as a website designer, it’s the author or entrepreneur who is essentially held hostage by…
This Post is Part of the Series: DIY Website Blind Spots, a series that helps uncover the small (but important) things that may be holding your website back. Whether you built it yourself or you’re the one keeping it running, these tips can help you catch problems early and fix them fast. You built your website. Maybe…
In a previous post, I explored the question of who is actually visiting your author website. Understanding your audience, whether they’re readers, event organizers, or potential clients, is the first step. But what comes next? The real magic happens when a casual visit turns into a genuine connection. And that comes down to one thing:…
When it comes to building or managing your website, I know the options can feel endless and overwhelming. Your choices range from large agencies to freelancers and everything in between. There’s DIY tools, AI options, and platforms that market themselves as user-friendly for everyone. But if you’re looking for a blend of expertise, ease, and…
The thought of building a new website can be exciting, but it’s easy to get caught up in that excitement without evaluating if you really need a new website. There are important steps to take and key factors to consider before moving forward. Here are a few things to ask yourself before diving into the…
If you’re a non-fiction author considering a website, it’s important to understand that your audience will vary depending on your niche, goals, and how you promote both yourself and your book. For non-fiction authors, especially those who speak, teach, or consult, the audience can include a mix of readers, other professionals, and media. Your website…
I moved to a new house in November and the outside of the house and the lot is literally a blank slate. Every time I pull into my driveway, I’m greeted by…well, nothing. No flower beds, no shrubs, no house numbers, not even a mailbox. She has absolutely no curb appeal at all. A blank…
Your author website homepage is like your digital “front door”. A lot of times, it’s the first impression people have of you and your work, and your homepage has a big job to do. The main job of your homepage is to communicate who you are, what you do, and what you offer…and do it…
Your website can be a powerful tool with the ability to help you engage with your audience, build your brand, and achieve your goals. Download your copy of our free ebook and learn how to transform your website vision into reality.
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